Years of experience and business ownership training competitive and non-competitive athletes in the fitness and body building industry, founder Kim Oddo came to Jacob Tyler to reinforce their brand identity in order to stand apart from the competition. All communications lacked a strong voice and visual consistency, so our challenge was to rebuild and communicate their strengths and drive sales of training programs and their signature supplement line. I took a key role in developing the makeover Body By O will surely benefit from for years to come.